says Setenay Osman, CEO and creative director of Santa Barbara-based fine jewelry line Daniel Gibbings. The brand’s one-of-a-kind engagement and wedding rings that speak to a range of styles and self-expressions (hammered gold, openwork lattice, multi-layered metalwork) are a good match for millennials, who are changing the way jewelers think about and design rings. “They’re highly independent and don’t like traditions as much as their predecessors,” Osman observes. “They’re also the generation that brought back yellow gold.”

Those customers and others will appreciate Daniel Gibbings for Forevermark, a new collaboration melding Gibbings’ unique, artistic designs with the longstanding diamond brand known for its rare and responsibly sourced diamonds. “The journey of a diamond is a question we are asked by every young person,” says Osman. In response, the company has created an in-store timeline to show the process, from mining to production. “It’s more than a piece of a rock.” 1143 Coast Village Rd., Santa Barbara, 877-565-1284. danielgibbings.com.

Written by MOLLY CREEDEN.